Digital Marketing Strategist for Financial Software

4 weeks ago


Birmingham, Birmingham, United Kingdom Bookmap Full time

Company Overview

Bookmap is a pioneering data visualization and trading software platform for stocks, futures, and cryptocurrency traders. Our mission is to empower traders with cutting-edge tools and innovative solutions.

Salary

We offer an attractive salary of $80,000 per annum, commensurate with experience, to our successful candidates.

Job Description

As a Social Media Marketing Specialist, you will play a crucial role in developing and executing a comprehensive online organic social media marketing strategy across all of our accounts and web properties. Your responsibilities will include:

  • Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
  • Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
  • Crafting compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement.
  • Optimizing company pages within each platform to increase the visibility of the company's social content.
  • Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification, and providing them with a value-added experience.
  • Creating and managing editorial calendars and syndication schedules.
  • Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
  • Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Required Skills and Qualifications

  • Experience: 2+ years of experience in social media management or a related field.
  • Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
  • Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
  • Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
  • Strong communication skills with an eye for detail and creativity.
  • Plus: Experience in the financial services or trading sector is a plus.

Benefits

  • 100% remote work.
  • Paid annual & sick leave.
  • Compensation of new equipment and software.
  • Sponsorship of training.
  • A great international team and friendly environment.


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