Digital Marketing Strategist for Financial Software
4 weeks ago
Company Overview
Bookmap is a pioneering data visualization and trading software platform for stocks, futures, and cryptocurrency traders. Our mission is to empower traders with cutting-edge tools and innovative solutions.
Salary
We offer an attractive salary of $80,000 per annum, commensurate with experience, to our successful candidates.
Job Description
As a Social Media Marketing Specialist, you will play a crucial role in developing and executing a comprehensive online organic social media marketing strategy across all of our accounts and web properties. Your responsibilities will include:
- Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
- Crafting compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement.
- Optimizing company pages within each platform to increase the visibility of the company's social content.
- Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification, and providing them with a value-added experience.
- Creating and managing editorial calendars and syndication schedules.
- Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.
- Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.
Required Skills and Qualifications
- Experience: 2+ years of experience in social media management or a related field.
- Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
- Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
- Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
- Strong communication skills with an eye for detail and creativity.
- Plus: Experience in the financial services or trading sector is a plus.
Benefits
- 100% remote work.
- Paid annual & sick leave.
- Compensation of new equipment and software.
- Sponsorship of training.
- A great international team and friendly environment.
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