Content Strategy Director

1 month ago


London, Greater London, United Kingdom Moonbug Entertainment Full time

About the Role

Moonbug Entertainment is seeking a seasoned Content Strategy Director to spearhead platform content strategy for all our brands. Your primary objective will be to define and execute a cross-platform business model to support the company's growth objectives across video and music on YouTube, TikTok, Instagram, Facebook, and other self-serve distribution platforms.

As a key member of the Platforms & Music senior management group, you will be responsible for identifying commercial distribution, content, programming, and operations strategies for all self-serve platforms. You will work closely with the Moonbug Studio and Production teams to identify the optimal editorial approach across all self-serve platform distribution.

Key Responsibilities

  • Develop and execute a comprehensive content strategy to drive business growth and revenue across self-serve platforms.
  • Collaborate with the Vertical Platforms and YouTube teams to turn strategy into planning and ensure delivery of plans against content performance and commercial targets.
  • Manage and develop the team structure and individual reports' objectives and annual development plans.
  • Work in partnership with other parts of the Platforms & Music function to maximize achievement across all areas of the business.
  • Own the understanding of and reporting against the self-serve distribution business model and market, worldwide.
  • Interrogate data to deliver actionable insights and strategies for growth.
  • Organize and lead meetings with internal and external stakeholders to present strategy, planning, and performance updates.

Requirements

  • A proven track record in team management and development in a fast-paced environment.
  • Experience in content strategy and platform relationship management on YouTube, with a deep and current knowledge of the YouTube platform.
  • YouTube Certified, with a strong understanding of YouTube Content ID and paid advertising.
  • Proficiency in Excel/Google Sheets for building revenue forecasts and budgets for new and existing content series.
  • Familiarity with Microsoft Office and additional languages is a plus.

What's Next

If you're a seasoned content strategist looking for a new challenge, we'd love to hear from you. Please submit your CV and our Talent team will be in touch to discuss further.



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