Influencer Acquisition Specialist
3 days ago
NewGen is a pioneering social-first creative agency that embodies the essence of modern culture, creators, and community.
Our mission is to revolutionize social connections by presenting a new approach to advertising, making it more relevant, engaging, fun, and effective.
Originating as a gaming influencer agency, we have honed our expertise in community building, connecting with modern consumers in ways that align with their digital age behaviors.
The RoleWe are seeking a versatile and experienced professional to join our team as an Influencer Acquisition Specialist. The ideal candidate will possess a strong understanding of influencer marketing trends, exceptional communication skills, and a passion for building relationships with creators.
This role requires a keen eye for identifying potential influencers who align with our brand's image and target audience. The successful candidate will be responsible for initiating contact, maintaining professional communication, and monitoring content produced by influencers to ensure it meets our brand standards and campaign objectives.
The Influencer Acquisition Specialist will also prepare regular reports on outreach response rates, call responses, and conversions, providing insights and recommendations for future actions. Collaboration with our management team and broader NewGen teams is essential for strategizing and contributing to action plans for robust acquisition strategies.
This role demands a strong understanding of branded content on video and social platforms, including YouTube, Facebook, Twitter, Instagram, TikTok, and Snapchat. The ability to manage projects from inception to completion and stay knowledgeable about the creator economy landscape is crucial.
Responsibilities- Research and identify potential influencers who align with our brand's image and target audience.
- Initiate contact with influencers through personalized outreach and maintain a professional and engaging communication style.
- Monitor and review content produced by influencers to ensure it meets brand standards and campaign objectives.
- Prepare regular reports on outreach response rates, call responses, and conversions, providing insights and recommendations for future actions.
- Collaborate with the management team and broader NewGen teams to strategize and contribute to action plans for robust acquisition strategies.
- Stay updated on the latest trends, tools, and best practices in influencer marketing.
- Maintain a strong understanding of branded content on video and social platforms, including YouTube, Facebook, Twitter, Instagram, TikTok, and Snapchat.
- Manage projects from inception to completion.
- Stay knowledgeable and focused on the creator economy landscape.
- Demonstrate proficiency in language and communication across all verticals.
- Excellent verbal and written communication skills.
- Strong experience in talent management and digital advertising.
- Ability to work independently and collaboratively in a fast-paced environment.
- In-depth understanding of the creator economy landscape from both operational and talent perspectives.
- Flexibility, strong multi-tasking abilities, and a willingness to work across all functions of a creator roster.
- Excellent negotiation, communication, and interpersonal skills.
- Knowledge of YouTube, Twitch, Twitter, and Instagram analytics is a plus.
- Strong organizational skills and attention to detail.
- Established network within the influencer and social media community.
- Proficiency with influencer marketing tools and social media platforms.
- 36 days holiday per year, including a 10-day block "reset", Christmas closure, and birthday day off.
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want.
- Access to Vitality Healthcare for health insurance.
- Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples.
- Enhanced compassionate leave so you can genuinely take the time you need.
- Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish.
- Company away days.
- Community days - we give you time off to go support a cause you believe in.
- There are plenty of clubs/societies, and if we don't have something that suits you, you can always suggest it.
- Holiday office closure & additional time off for religious holidays.
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Influencer Acquisition Specialist
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