Product Marketing Manager

4 weeks ago


Tonbridge, Kent, United Kingdom Reed Full time

We are seeking a Product Marketing Manager to join our team at Reed. As a key member of our marketing department, you will be responsible for implementing product category and brand marketing strategies for our wellness and health products. Your expertise in product marketing within electronics or small appliances will be invaluable in driving our product development process and bringing our products to market.

Key responsibilities include:

  • Developing product category strategies for the next two/three years on a rolling basis
  • Project managing the delivery of our NPD roadmap, collaborating with internal and external stakeholders to ensure timely launch of new products
  • Ordering and distributing product samples
  • Assisting the Product Manager with pricing to agreed margin requirements
  • Implementing marketing strategic plans in conjunction with local country marketing teams and distributors, providing support and tactical direction
  • Marketing support:
    • Assisting sales teams with customer presentations and attending customer meetings as and when required
    • Producing and maintaining literature, such as presentations, catalogues, and sales sheets, data sheets, and technical specifications
    • Developing marketing tools, including POS, digital product assets in partnership with the Graphics, Digital, and Trade Marketing teams in line with activity and budget, liaising with third-party suppliers as necessary
    • Monitoring market movements/trends and maintaining market intelligence reports
    • Ordering and distributing product samples
    • Providing feedback to the US and China offices to ensure EMEA market needs are met
    • Actively seeking new opportunities from a product or communications perspective to grow the categories required

Requirements:

  • Previous proven Product Management experience within the electronics/small appliances field
  • Strong analytical skills
  • Commercial experience in an international marketing environment
  • Management experience and ability to mentor
  • Ambitious to achieve growth
  • IT Microsoft literate in Excel, PPT in particular


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