Director of Strategy and Consulting, Data Monetization and Retail Media Expert

4 weeks ago


Moffat, Dumfries and Galloway, United Kingdom Publicis Sapient Full time
About the Role

We are seeking a talented Director of Strategy and Consulting to join our team at Publicis Sapient. As a key member of our retail media strategy offering in EMEA, you will be responsible for partnering with our retail media network portfolio of clients to drive revenue growth and enhanced performance through impactful consulting.

Key Responsibilities:

  • Provide strong retail media thought leadership and work closely with cross-capability teams to align revenue goals and objectives.
  • Drive revenue growth through the monetization of our clients' vast first-party data and media impression assets.
  • Cultivate targeted advertising sales across their retail media networks.
  • Strategize to support the growth of PS' retail media operation in EMEA.
  • Work with industry-renowned capabilities to promote stand-out case studies and thought leadership.

Requirements:

  • Strong understanding of retail media networks, data-driven solutions, platforms, and advertising sales strategies.
  • Proven track record of strategizing, implementing, and optimizing retail media advertising campaigns and developing and closing customized sales.
  • Ability to understand the interconnected nature of first-party data, creative assets, campaign KPIs, attribution, and closed-loop measurement.
  • Familiarity with technology stack required for retail media networks, including cloud platforms, server-side SSPs, sponsored search, and promoted display ad tech.
  • Experience of supporting revenue growth for a retail media operations and automation.
  • Strategic view enabling recommendations to clients to enable their next stage of growth.
  • Ability to work across different skill sets within Publicis Sapient, including strategy, product, engineering, experience, and data.


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