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Brand Marketing Manager
2 months ago
We are seeking a highly skilled Brand Marketing Manager to join our team at The Boots Company PLC. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive brand growth and awareness.
Key Responsibilities- Brand Development: Develop and implement marketing plans to support brand growth and awareness, including campaign planning, retailer execution, and always-on marketing.
- Target Setting: Collaborate with cross-functional teams to set customer and brand targets for the year, ensuring alignment with business objectives.
- Market Insights: Identify and deliver local market insights to inform marketing plans, develop and continuously learn.
- Creative Localization: Localize global creative and content to ensure market-relevant messaging and creative.
- Media Agency Collaboration: Work with local media agencies to deliver new product launches and brand campaigns.
- Activation Planning: Collaborate with cross-functional teams to develop fully aligned and powerful activation plans that meet brand and business objectives.
- Retail Partnerships: Work with retail partners to integrate campaigns and brand priorities, ensuring seamless activation across the market.
- PR and Influencer Integration: Partner with PR Comms teams to support integration of local influencer and PR activity across assigned brand projects and activity.
- Measurement and Evaluation: Local measurement and evaluation of all marketing activity.
To be successful in this role, you will need:
- Proven Marketing Experience: Proven experience within retail and brand marketing, with a track record in brand and product launches using the full marketing mix.
- Commercial Acumen: Commercial acumen to ensure an understanding of retail partners' businesses.
- Relationship Management: Excellent relationship management across networks of brands, stakeholders, and agency partners.
The Boots Company PLC is a leading beauty and healthcare company, comprising five iconic brands: No7, Liz Earle, Soap & Glory, Botanics, and Sleek MakeUP. We are committed to creating the best in beauty for everyone, with a passion for innovation, sustainability, and social responsibility. We are an equal opportunity employer, empowering our team members to be their authentic selves in a culture that values diversity, equity, and inclusion.
We offer a range of benefits, including:
- Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous discount on our own brands and partner businesses
- Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and more.
