Marketing Automation Specialist

1 week ago

London, Greater London, United Kingdom Merit Data and Technology Full time

About the Role

We are seeking a highly skilled Marketing Automation Analyst to join our team at Merit Data and Technology. As a key member of our marketing team, you will be responsible for creating and executing email campaigns that drive business results.

Responsibilities

  • Design and develop email templates with mobile responsiveness to engage our target audience.
  • Utilize marketing automation tools to build targeted audiences and create data-driven campaigns.
  • Collaborate with the creative team to develop and execute email campaigns that meet business objectives.
  • Analyze campaign performance and provide insights to optimize future campaigns.
  • Work closely with the audience team to understand first-party and third-party audience data and develop strategies to leverage it.
  • Ensure timely completion of email campaigns and take ownership of their success.

Requirements

  • Proven experience in email marketing with a focus on mobile responsiveness.
  • Hands-on experience with marketing automation tools and their capabilities.
  • Excellent knowledge of audience segmentation and data analysis.
  • Background in working with various brands and platforms in marketing automation.
  • Understanding of B2B marketing principles and strategies.
  • Experience with analytics and reporting platforms.
  • Strong written and verbal communication skills.
  • Ability to multitask, problem-solve, and take ownership of projects.

What We Offer

As a Marketing Automation Analyst at Merit Data and Technology, you will have the opportunity to work with a talented team, develop your skills, and contribute to the success of our marketing efforts. We offer a dynamic work environment, competitive compensation, and opportunities for growth and development.

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