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Marketing Communications Specialist

2 months ago

Brigg, North Lincolnshire, United Kingdom Elevation Recruitment Group Full time
Marketing Executive - Brigg
Company: Elevation Recruitment Group
Job Overview:

We are seeking a highly skilled Marketing Executive to join our team at Elevation Recruitment Group. As a Marketing Executive, you will play a key role in driving exceptional growth by collaborating with our dynamic marketing team.


Key Responsibilities:
  • Develop and execute captivating B2B & B2C email marketing campaigns to engage with target audiences and drive business growth.
  • Identify and cultivate target audiences, actively maintaining and expanding our email lists to ensure maximum reach and impact.
  • Create personalised and localised customer journeys to elevate engagement levels and foster strong relationships with customers.
  • Establish a comprehensive onboarding process seamlessly integrated into the customer journey to ensure a smooth and efficient experience.
  • Proactively devise and manage communication calendars for both customer engagement and public relations to maintain a strong brand presence.
  • Craft compelling email content and visually appealing templates in collaboration with the design team to ensure consistency and brand alignment.
  • Conduct and analyse A/B tests, manage the testing calendar, record results, and provide insights for continuous improvement to optimise marketing strategies.
  • Stay abreast of trends and email marketing strategies from global leaders to gather insights on best practices and innovative ideas to stay ahead of the competition.
  • Administer email surveys to gather valuable customer feedback, enhancing our understanding of their preferences and needs.
  • Coordinate integrated direct mail campaigns to complement and reinforce our email marketing initiatives and drive business growth.
  • Supply installer partners with white-label email assets and customised customer journeys to ensure seamless brand consistency and a strong partner experience.
  • Customise digital assets for Installer Partners, ensuring seamless brand consistency and a strong partner experience.
  • Extend marketing services to installers, offering white-label print, web design, and localised digital advertising to drive business growth and increase brand awareness.
  • Supervise artwork briefing and management for print advertising to ensure high-quality visual content that aligns with our brand identity.
  • Collaborate on press release creation with third-party agencies and internal teams to maintain a strong brand presence and drive business growth.
  • Generate comprehensive reports covering all marketing activities for insightful analysis and future strategic planning to drive business growth and increase brand awareness.

Required Behaviours:
  • Objective, open, honest individual with real integrity and self-awareness.
  • Strong creative, organisational, problem-solving, and time-management skills.
  • Adaptable and quick learner.
  • Ability to apply the most recent marketing trends to the brand's activities.
  • Excellent interpersonal, communication, and team-working skills.
  • Ability to work well with tight deadlines in a team environment.
  • Able to take projects from start to finish with minimal supervision.
  • Demonstrable experience using automated email software.