Global Brand Director Winsor

3 weeks ago

London, Greater London, United Kingdom Colart Full time
Job Description

As a Global Brand Director for Winsor & Newton, you will be responsible for developing and implementing a comprehensive brand strategy that drives growth and development across global markets. Your key accountabilities will include developing brand positioning, driving deployment, and ensuring consistent execution across markets and touch points.

Key Responsibilities
  • Brand Strategy Development: Develop a global brand plan that aligns with the company's overall strategy, focusing on brand positioning, deployment, and execution.
  • Brand Management: Manage the brand's financial performance, review the brand portfolio, and work with markets to ensure in-market consumer pricing reflects the brand's premium positioning.
  • Communications Strategy: Develop and execute an integrated communications strategy and platform for the brand, leveraging online and offline channels to engage with the target audience.
  • Leadership: Lead a multi-discipline brand team to effectively deliver the brand strategy, focusing on innovation, business results, and brand growth.
Requirements
  • Education: A Business/Marketing degree or equivalent.
  • Experience: Proven track record in building brands, driving innovation, and achieving business results in the Premium Consumer Goods Industry.
  • Skills: Proven experience in integrated communications planning, digital media, and eCRM, with a solid background across marketing disciplines, including Insight and NPD development.
  • Leadership: Proven leadership experience, particularly in a matrix environment, with previous people management experience.
What We Offer
  • Benefits: A comprehensive benefits package, including a pension scheme, life insurance, employee assistance program, 25 days annual leave, and discount on Colart products.
  • Flexibility: A hybrid working model offering the flexibility of onsite and remote work.
  • Sustainability: A commitment to sustainability, with a vision to be the most sustainable house of leading creative brands.
  • Wellbeing: A wellbeing program, including summer and winter parties, complimentary breakfast on Tuesdays, and drinks night on Thursdays.

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