Trade Marketing Professional
1 week ago
We are seeking a highly skilled Trade Marketing Manager to join our team at Austin Fraser. In this role, you will be responsible for designing and delivering innovative campaigns that resonate with customers and engage wholesale partners.
Key Responsibilities:
- Campaign Development - Develop and execute creative marketing strategies that capture attention and increase sales.
- Collaboration and Innovation - Work closely with internal teams and wholesale partners to design eye-catching in-store displays and retail campaigns.
- Market Research - Conduct market research to understand consumer behaviour and stay ahead of trends and competitors.
- Content Creation - Oversee the creation of high-quality marketing materials, including store signage, display assets, digital content, and promotional resources.
- Digital Marketing - Drive both in-store and online traffic with well-crafted social media campaigns, email marketing, and digital strategies.
- Performance Analysis - Analyse sales data, customer feedback, and campaign metrics to refine strategies and maximise effectiveness.
About You
- Trade Marketing Experience - Proven experience in trade marketing with a track record of success.
- Retail Insight - Understanding of retail dynamics and consumer behaviour.
- Creative Vision - Innovative approach to campaign creation.
- Project Management - Skilled at managing multiple priorities, meeting deadlines, and coordinating cross-functional efforts.
- Digital Savvy - Proficiency with social media, email marketing, and digital tools.
- Analytical Skills - Confidence in using analytics to drive performance improvements.
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