Global Brand Communications Lead
1 week ago
About DeMellier Ltd: DeMellier Ltd is a fast-growing award-winning designer fashion brand based in London, with a commitment to innovation, craftsmanship, and quality.
About the Role: We are seeking a highly experienced marketing professional to join our Marketing team as Head of Digital PR. The ideal candidate will have a strong background in PR, influencer marketing, affiliate marketing, and event management, with 10-20 years of experience in the luxury fashion or lifestyle industries.
Key Responsibilities:
- Develop and execute a global PR strategy that aligns with DeMellier's brand objectives and long-term growth.
- Manage a team of two PR & Influencer managers and oversee the implementation of PR campaigns to support product launches, seasonal collections, and special projects.
- Track PR coverage, analyse campaign effectiveness, and provide recommendations to improve media performance and brand awareness.
- Oversee the management of any in-house PR tools/software and assess when/if PR or celebrity agencies should be engaged.
Influencer Marketing Strategy: Develop and manage a global influencer marketing strategy that targets relevant influencers on platforms such as Instagram, TikTok, and YouTube.
Affiliate Marketing Program: Develop and manage a strategic affiliate marketing program to expand DeMellier's reach and drive sales.
Event Strategy: Develop and execute a robust event strategy to elevate brand visibility and align with DeMellier's luxury positioning.
Salary: £100,000 - £120,000 per annum, depending on experience.
Benefits: Flexible working hours, generous annual leave package, enhanced company maternity policy, time given yearly to volunteer for a charity of your choice, discounted Travelcard/season ticket loan, and employee discount on stock and sample sales.
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