Optimization Insight Lead

6 days ago


Cardiff, Cardiff, United Kingdom Legal & General Full time

About the Job

This role involves supporting the delivery of actionable insight from qualitative and quantitative data. Drive value from all our optimisation tools, digital capability, and customer research to identify highest friction points and opportunities in the journey, maximising the digital customer experience focusing on segmentation and personalisation, whilst meeting Consumer Duty standards.

  • Define, brief, or build and deliver A/B tests - ensuring you balance speed and quality of delivery in order to deliver statistically significant, repeatable and sustainable increments of value.
  • Champion a data-driven, tech-enabled, customer-centric experimentation culture.
  • Gain an in-depth knowledge of Legal & General's digital estate, as well as our online business model and measurement strategy.
  • Becoming proficient in direct customer feedback and usability testing (Qualtrics, Qualaroo, Usabilla, UserTesting, UserZoom etc.).
  • Becoming familiar with A/B testing and statistics (e.g. Adobe Target, Oracle Maxymiser, Optimisely, VWO, etc.).
  • Collaborative, with strong relationship building skills, comfortable working with a wide range of stakeholders (CRO and content managers, product owners, developers, designers, compliance, data scientists, product managers, marketers, commercial directors, and third-party agencies).

Additional responsibilities include basic knowledge of web technologies and front-end development: tag management systems, data layers, single-page applications and content management systems.

Benefits

  • Generous pension contribution.
  • Life assurance.
  • Private medical insurance (permanent employees only).
  • At least 25 days holiday, plus public holidays, 26 days after 2 years' service. There's also the option to buy and sell holiday.
  • Competitive family leave.
  • Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice.
  • Many discounts we offer - both for our own products and at a range of high street stores and online.


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