Customer Engagement Specialist

4 days ago


Salford, Salford, United Kingdom SD Worx UK Ltd Full time
Job Overview

We are seeking a highly skilled Customer Engagement Specialist to join our team at SD Worx UK Ltd. In this role, you will be responsible for developing and executing customer marketing plans, creating multi-channel campaigns, and driving customer advocacy.

You will play a crucial role in putting the customer voice first and ensuring that our customer marketing strategy aligns with business objectives.

The ideal candidate will have strong experience in customer marketing or advocacy in a Tech, HR, or B2B SaaS environment, with a proven track record of success in developing and managing customer reference and advocacy programs.

Key Responsibilities
  • Define the annual customer marketing plan, objectives, and goals
  • Plan strategic campaigns to engage and retain customers, promote loyalty and advocacy, and drive revenue growth
  • Create email promotions, social media adverts, presentations, and product information designed specifically for our customer base
  • Enhance engagement among the existing customer base by promoting the full SD Worx suite of offerings, services, and the latest product features and releases
  • Own our testimonial and case study library, liaising with the Central Marketing team to update the Customer Story section of our website
  • Ensure effective management and tracking of customer reference status, preferences, activities, and measurable impact
  • Increase the number of actively engaged customer references to drive advocacy and visibility in the marketplace
  • Support the growth of customer advisory boards, user groups, and broader customer communities for SD Worx
  • Identify speaking opportunities, events, media interviews, and blogs where we can highlight customer stories and integrate these into the overall customer marketing strategy
  • Support planning, management, and delivery of virtual and physical events, including but not limited to webinars, 3rd party trade shows/conferences, and owned events for our customers
  • Align with internal account teams to become a strategic resource to them, showing how customer advocacy can help deepen and broaden relationships with their accounts
  • Track and report on the effectiveness of customer advocacy initiatives and monitor and analyse customer feedback for continuous improvement
What We Offer
  • An attractive salary of €60,000 - €80,000 per year, based on your experience and achievement
  • A dynamic work environment with flexible working hours and remote work options
  • Ongoing learning and development opportunities through an individual development plan and professional training
  • Career growth opportunities within SD Worx UK Ltd, whether you want to expand your knowledge more horizontally or vertically


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