Digital Marketing Specialist

4 weeks ago


Nottingham, Nottingham, United Kingdom Center Parcs Full time

PPC and SEO Specialist Role Overview

Center Parcs is seeking a skilled Digital Marketing Specialist to drive the success of our paid search and SEO strategies. This hybrid role combines office and home-working, offering a unique opportunity to join our Digital team.

Main Responsibilities:

  1. Drive the PPC and SEO strategy for Center Parcs, Aqua Sana, and Corporate Events to deliver against targets and maximize bookings and budget efficiency.
  2. Stay up-to-date with industry trends, innovations, and algorithm updates to optimize PPC activity and on and offsite SEO strategies.
  3. Develop and implement annual test plans to ensure the effectiveness of PPC and SEO channels.
  4. Use analytics tools like Google Adwords, Looker Studio, SEMrush, Screaming Frog, and Adobe Analytics to evaluate and improve performance.
  5. Collaborate with the digital experience team and copy writers to create content and make technical changes that boost organic and paid traffic.

Requirements:

  • Previous experience managing a paid search account and devising on and offsite SEO strategies.
  • Continual improvement for identified keywords to ensure PPC and organic search are effective channels for Center Parcs, Aqua Sana, and B2B across both markets.

Working Hours:

You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday, with dynamic working available.

salary: circa £40,000 per annum



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