Digital Marketing Specialist
4 weeks ago
PPC and SEO Specialist Role Overview
Center Parcs is seeking a skilled Digital Marketing Specialist to drive the success of our paid search and SEO strategies. This hybrid role combines office and home-working, offering a unique opportunity to join our Digital team.
Main Responsibilities:
- Drive the PPC and SEO strategy for Center Parcs, Aqua Sana, and Corporate Events to deliver against targets and maximize bookings and budget efficiency.
- Stay up-to-date with industry trends, innovations, and algorithm updates to optimize PPC activity and on and offsite SEO strategies.
- Develop and implement annual test plans to ensure the effectiveness of PPC and SEO channels.
- Use analytics tools like Google Adwords, Looker Studio, SEMrush, Screaming Frog, and Adobe Analytics to evaluate and improve performance.
- Collaborate with the digital experience team and copy writers to create content and make technical changes that boost organic and paid traffic.
Requirements:
- Previous experience managing a paid search account and devising on and offsite SEO strategies.
- Continual improvement for identified keywords to ensure PPC and organic search are effective channels for Center Parcs, Aqua Sana, and B2B across both markets.
Working Hours:
You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday, with dynamic working available.
salary: circa £40,000 per annum
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