Digital Media Strategist

4 weeks ago


Nottingham, Nottingham, United Kingdom Digital Waffle Full time

Role Overview

This is an exciting opportunity to be part of a leading pet company in the industry, where you will be part of a creative and innovative team. The company is looking for an ambitious Paid Media Manager to join them.

Location: Hybrid
Salary: £30k-£45k

Responsibilities:

  • Develop and implement a comprehensive paid media strategy aligned with the overall marketing goals and objectives of the D2C brand.
  • Define target audiences, key performance indicators (KPIs), and budget allocation for paid media campaigns.
  • Plan, create, and execute paid advertising campaigns across various digital channels, such as social media platforms, search engines, and other relevant platforms.
  • Collaborate with the creative team to develop compelling ad creatives and copy that resonate with the target audience and align with the brand's messaging.
  • Work closely with other marketing teams, including content creators, SEO specialists, and analytics teams, to ensure a cohesive and integrated marketing approach.

Key Skills:

  • D2C/B2C experience
  • Familiarity with various digital channels such as Facebook, TikTok, YouTube, and PPC
  • Ability to develop and implement a comprehensive paid media strategy aligned with overall business goals
  • Proactive attitude towards staying informed about industry trends
  • Strong written and verbal communication skills to articulate campaign strategies, performance reports, and collaborate effectively with cross-functional teams

If you are interested in this role, please apply via the link or email your CV to the company.



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