Marketing and Advertising Executive
17 hours ago
Location: Leeds (Hybrid)
About Our Client:
We are a forward-thinking marketing agency based in the UK, dedicated to delivering impactful solutions that drive client success. With a diverse portfolio of clients across various sectors, we are passionate about creativity, collaboration, and achieving remarkable results.
The Role:
This role involves managing and optimising paid advertising campaigns across multiple platforms, including Google Ads and social media. Your goal will be to deliver outstanding results for our clients, enhancing visibility, engagement, and return on investment.
Key Responsibilities:
- Develop and implement effective PPC campaigns across Google Ads, Bing Ads, and paid social channels (e.g., Facebook, Instagram, LinkedIn).
- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
- Design compelling ad copy and optimise landing pages to enhance campaign performance.
- Analyse campaign metrics and deliver actionable insights and client reports.
- Continuously refine campaigns to improve click-through rates, quality scores, and conversion rates.
- Stay up-to-date with the latest trends, tools, and best practices in digital marketing.
Salary: £52,000 per annum
Job Type: Full-time
Estimated Salary Range: £45,000 - £60,000 per annum
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