Digital Marketing Lead

5 days ago


Belfast, United Kingdom Staffline Recruitment (NI) Ltd. Full time
Job Description:
Staffline Recruitment (NI) Ltd. is seeking an experienced Marketing Manager to join their team in Belfast. The successful candidate will have a strong background in marketing, with a focus on digital channels.

Salary: £50,000 - £65,000 per annum

About the Role:
This is an exciting opportunity to lead our marketing efforts and develop strategies to drive business growth. The role will involve overseeing all aspects of marketing, including social media, email campaigns, and content creation.

Key Responsibilities:
- Develop and implement comprehensive marketing plans to achieve business objectives
- Oversee digital marketing channels, including website, social media, and online advertising
- Monitor performance metrics and optimise campaigns to maximise ROI and engagement
- Create compelling content across various platforms to showcase offerings and values
- Conduct market research to identify trends, customer preferences, and competitive landscape
- Plan and execute marketing campaigns, promotions, and events to drive customer acquisition and engagement

Requirements:
- 3rd level qualification in a relevant field (Marketing, Advertising, etc.)
- 3 years experience at Marketing Manager level
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong communication skills (written and verbal)
- Flexible and adaptive mindset to respond to market changes and seasonal demand
- Organisational and analytical abilities to manage and utilise data effectively
- Creative thinking and a keen eye for design, with experience in developing marketing materials

Benefits:
- Competitive salary
- Opportunity to work with a leading recruitment agency
- Collaborative and dynamic work environment


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