Qualitative Research Director

1 week ago


London, Greater London, United Kingdom Harnham Full time
Role and Responsibilities
  • Project Leadership: Lead the design, execution, and delivery of qualitative research projects across multiple sectors, including FMCG, automotive, lifestyle, and technology.
  • Client Relationships: Develop and maintain strong relationships with clients, acting as a strategic partner to understand their business challenges and deliver impactful results.
  • Methodology Development: Craft compelling research proposals, methodologies, and discussion guides tailored to meet client needs.
  • Research Execution: Facilitate qualitative research activities, including moderating focus groups, conducting in-depth interviews, ethnography, and running online communities.
  • Insight Synthesis: Synthesize findings into strategic insights and present results in a clear and impactful way to clients.
  • Team Management: Manage and mentor a team of qualitative researchers, fostering their growth and development.
  • Trend Identification: Collaborate with other research teams and departments to integrate qualitative insights with quantitative data for holistic analysis.
Requirements
  • Experience: Significant experience in qualitative research, preferably in an agency setting, with exposure to multiple consumer sectors.
  • Expertise: Proven expertise in various qualitative methodologies, including focus groups, IDIs, ethnography, and online qualitative techniques.
  • Leadership: Strong leadership skills, with a track record of developing lasting client relationships and delivering strategic recommendations.
  • Communication: Excellent communication and presentation skills, with the ability to translate complex data into compelling stories.


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