SEO Specialist

5 days ago

London, Greater London, United Kingdom Boots Full time
About the Role

This is an exciting opportunity to join the Boots team as a SEO Specialist, where you will play a key role in driving the growth of organic search traffic, referral traffic, and gross profit for Boots Online Doctor.

Key Responsibilities
  • Support the execution of SEO at Boots Online Doctor, working closely with the SEO Lead, copywriting and design team, and digital product function.
  • Be the owner of growing referral traffic from partner websites, such as the main domain, the Boots Health Hub, and other major Boots partnerships.
  • Shape the direction of BOD's PR strategy to ensure it supports SEO and work with the Boots PR team to ideate, plan, and co-manage campaigns.
  • Be a practical 'doer' who can brief a content series on menopause drug choices, based on keyword research showing common questions, and work with copywriters to ensure best SEO practice.
  • Furthermore, be able to take briefs from internal and external teams to work with our content team to build SEO-focused content roadmaps to support other company initiatives.
  • Analyse search trends to inform ideas for storytelling across different channels and work with Boots PR team to develop stories, working with subject matter experts, including doctors.
Requirements
  • Good knowledge of SEO tools such as Google Search Console, Screaming Frog, and SEMrush.
  • Intermediate competence using analytics platforms, including Google Analytics.
  • Great knowledge of content, what makes good content, and how to optimise and research for different content outputs.
  • Ability to work with copywriters to produce written content, such as press releases, different assets, and website components.
  • Proven ability to coordinate with multiple stakeholders to deliver digital PR campaigns.
  • 3+ years' experience in hands-on SEO.
  • An ability to create unique stories and compelling campaign ideas that really stand out and attract coverage.
What We Offer
  • Boots Retirement Savings Plan.
  • Discretionary annual bonus.
  • Generous employee discounts.
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child.
  • Flexible benefits scheme, including holiday buying, discounted gym membership, life assurance, activity passes, and more.
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.
Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

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