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Senior Digital Strategy Executive

1 month ago


Glasgow, Glasgow City, United Kingdom News UK Full time

About the Role:

We are seeking a highly skilled Digital Strategy Executive to drive the digital strategy of The Scottish Sun, enhancing our online presence and ensuring our content reaches and resonates with a diverse and growing audience.

Key Responsibilities:

  • Oversee The Scottish Sun website, social channels, and video output to ensure a high-quality user experience.
  • Collaborate with editorial colleagues across our integrated newsroom to develop fresh storylines and maximize traffic and dwell time.
  • Manage online news operations, audience teams, and audio/video departments to deliver compelling and interactive content across all digital platforms.
  • Work closely with internal departments, including commercial and marketing, to develop commercially viable editorial projects and initiatives.
  • Interpret analytics to report to colleagues and the wider business on a regular basis and inform data-driven decisions.

About You:

To succeed in this role, you will possess a strong background in digital media, with experience in managing and leading high-performance teams, expert knowledge of SEO, social media, and digital news delivery, and in-depth knowledge of analytics and ability to interpret data and implement new strategies.

About News UK:

News UK is a leading media business in the UK and Ireland, with a portfolio of world-famous brands, including The Times, The Sunday Times, The Sun, and The TLS. Our mission is to inform our audiences so that they can make decisions based on trusted information, and we strive to maximize and encourage every individual's potential and ensure everyone feels valued.