F1 Brand Activation Manager

1 day ago


London, Greater London, United Kingdom Formula 1 Full time

**Marketing Manager Job Description**

This is an exciting opportunity to join the Formula 1 team as a Marketing Manager in the Americas. In this role, you will be responsible for developing and executing a year-round marketing campaign to drive brand awareness and engagement of new fans in the region.

About the Job
  • The successful candidate will have significant recent experience in integrated marketing, with a focus on consumer-facing sports or entertainment brands.
  • They will be able to develop close working relationships with promoters and key media rights holders in the market, identifying opportunities to coordinate activities and calendar planning.
  • Our ideal candidate will have expertise in campaign planning and execution, as well as influencer and content marketing.

Key Responsibilities:

  • Developing a deep understanding of the consumer landscape for sports and entertainment within the market.
  • Working with the insights team to identify target segments to achieve F1's growth and engagement objectives.
  • Developing and executing above and below-the-line marketing activations to ensure F1's brand awareness and engagement metrics are met.

Salary Range: $85,000 - $120,000 per annum

Benefits Package:

  • Competitive salary and benefits package.
  • Ongoing professional development opportunities.
  • The chance to work on high-profile events and activations.


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