F1 Brand Activation Manager
1 day ago
**Marketing Manager Job Description**
This is an exciting opportunity to join the Formula 1 team as a Marketing Manager in the Americas. In this role, you will be responsible for developing and executing a year-round marketing campaign to drive brand awareness and engagement of new fans in the region.
About the Job- The successful candidate will have significant recent experience in integrated marketing, with a focus on consumer-facing sports or entertainment brands.
- They will be able to develop close working relationships with promoters and key media rights holders in the market, identifying opportunities to coordinate activities and calendar planning.
- Our ideal candidate will have expertise in campaign planning and execution, as well as influencer and content marketing.
Key Responsibilities:
- Developing a deep understanding of the consumer landscape for sports and entertainment within the market.
- Working with the insights team to identify target segments to achieve F1's growth and engagement objectives.
- Developing and executing above and below-the-line marketing activations to ensure F1's brand awareness and engagement metrics are met.
Salary Range: $85,000 - $120,000 per annum
Benefits Package:
- Competitive salary and benefits package.
- Ongoing professional development opportunities.
- The chance to work on high-profile events and activations.
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