Marketing Intelligence Solutions Developer

4 weeks ago


Leeds, Leeds, United Kingdom Salt Full time

We are Salt, a gaming industry leader seeking an experienced Marketing Intelligence Solutions Developer to create and implement the next generation of marketing intelligence solutions.

The successful candidate will have a strong background in Marketing Mix Modelling and experience working with dynamic, fast-paced businesses.

The ideal candidate will be responsible for deploying and maintaining econometric models, contributing to the development of marketing optimisation tools, and enhancing marketing efficiency through optimization and scenario planning.

Key Responsibilities:

  • Create and implement the next generation solution of Marketing Mix Modelling
  • Deploy and maintain econometric models for different brands and markets
  • Actively contribute to enhancing marketing efficiency and driving improvements through optimization and scenario planning
  • Contribute to the development and maintenance of marketing optimisation tools, interactive dashboards, and process automation

Requirements:

  • At least 3 years of experience in Marketing Mix Modelling
  • Numerate degree such as Mathematics, Statistics, Economics, or Computer Science at undergraduate or postgraduate level
  • Experience in SQL and Python (or R)
  • Strong communication skills to explain complex topics in simple terms
  • Innovative thinking in the MMM space

Location: London OR Leeds - 1 day a week

Salary: £62,500 per annum



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