Customer Lifecycle Manager

2 weeks ago


Glasgow, Glasgow City, United Kingdom Phlo - Digital Pharmacy Full time
About the Role

We are seeking a talented Customer Lifecycle Manager to join our team at Phlo - Digital Pharmacy. This is an exciting opportunity to be at the forefront of our CRM transformation programme as we continue to rapidly scale the business.

Key Responsibilities
  • Lead the migration of Phlo's existing CRM system to our chosen new platform and assist in leading the onboarding process across Phlo's various teams and stakeholders.
  • Plan, execute, and optimize multi-channel engagement and retention campaigns to increase patient engagement and retention across the funnel.
  • Build and manage intelligent campaigns designed to reduce patient churn and encourage reactivation.
  • Manage patient data pipelines, automations, and be responsible for overall account maintenance, hygiene, and growth.
Requirements
  • Proven experience in managing or implementing CRM systems.
  • Experience in building customer activation, engagement, and retention strategies across the customer lifecycle.
  • Strong project management and communication skills with the ability to manage multiple products and brands at once.
  • Data-driven and can use data insights gathered to inform product marketing strategies and tactics to drive commercial decision making.


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