Web Analytics Implementation Expert
1 month ago
Charlotte Tilbury Beauty is a leading brand in the beauty industry, renowned for its innovative products and commitment to customer satisfaction. We're driven by data-driven approaches to deliver exceptional experiences. We're now looking for a talented Senior Digital Implementation Analyst to join our team and help us achieve our goals.
Job Responsibilities
In this role, you'll be responsible for ensuring robust web tracking using Snowplow, GA4, and Google Tag Manager. You'll work closely with our Data Engineers, Software Engineers, and Product teams to deliver accurate insights and reporting. Your tasks will include owning and maintaining web tracking, working with stakeholders to gather requirements, training teams on web and app reports, and engaging with stakeholders for knowledge sharing. You'll also work with other Product Analysts to ensure events are tracked and modelled for reporting.
Requirements and Qualifications
To succeed in this role, you'll need advanced experience in tracking web events in Google Analytics via Google Tag Manager, using the data layer. Direct experience with Snowplow is an advantage. You should have a good understanding of GTM server-side implementation and experience transitioning to GA4. Familiarity with building dashboards and reporting in a Business Intelligence platform like Looker is essential. Experience working with Snowplow event data in BigQuery and collaborating with Data Engineers to model that data is also required. You should be flexible, enjoy working in small teams, and have a hunger to learn. Strong SQL skills and the ability to work independently, prioritising workload in a fast-paced environment, are also required.
Salary and Benefits
We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience. Our benefits package includes 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday, inclusive parental leave policy, financial security, and wellness benefits.
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