Digital Marketing Strategist
3 weeks ago
We are seeking a Digital Marketing Strategist to lead our global digital marketing efforts for Penhaligon's and L'Artisan Parfumeur. As a key member of our team, you will be responsible for developing and implementing a full-funnel digital marketing strategy that drives business growth and revenue targets.
Main Responsibilities:
- Plan, develop, and implement digital marketing strategies across paid social, PPC, SEO, affiliates, and VOD/display media.
- Collaborate with the Brand, ECommerce, and Marketing teams to execute cross-channel campaigns.
- Work with the Brand teams to create best-in-class, digital-first creative assets that are optimized for channel, placements, and targeting.
Requirements:
- Solid experience working in a similar media role, managing performance channels within Beauty, Fashion, or Luxury, or any DTC innovation-led business.
- Exceptionally strong interpersonal skills to manage people, processes, and communicate with a wide stakeholder group.
- An inquisitive thinker who can challenge and innovate.
- Incredibly creative commercial marketing and consumer communication skills.
- Analytical skills to read, understand, and pivot to next steps/innovations.
About Us:
Penhaligon's is a leading luxury fragrance brand that values Restless Curiosity, Contagious Enthusiasm, Fairness and Respect, Shaping Tomorrow, and Consciously Sustainable. If you share our passion for creating meaningful experiences that inspire human connections, we encourage you to apply for this exciting opportunity.
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