FMCG Brand Marketing Manager
3 weeks ago
As a FMCG Brand Marketing Manager at KP Snacks, you will play a key role in delivering marketing plans in line with brand strategy, which includes the development & execution of TTL campaigns as well as the NPD & EPD product plan. The position is located in Slough (hybrid: 2-3 days) with occasional travel required to events, agency meetings and manufacturing sites.
Job Responsibilities- Support the brand team in the creation & execution of the 3 year brand vision, strategy, and plan
- Lead, and work cross functionally, to deliver key projects, via a stage gate process, throughout the year
- Liaise with agencies to support the execution of the marketing plans
- Manage monthly brand performance reports, as well as ad hoc analysis. This will include the internal P&L & external brand consumer metrics, and competitor analysis to generate insight led actions and recommendations
We'd love to hear from you if you can demonstrate the following knowledge, skills and experience:
- Passionate about brands and marketing
- Positive, inquisitive, self-starter who's not afraid to ask for help
- Good at building relationships, with the ability to communicate with a wide range of stakeholders
- Organised, able to multi-task and meet deadlines
- Demonstrates a growth mindset, with a track record of wanting to learn, develop and stretch
- Experienced with consumer brand data, analytics and reporting
- Budget management
- ERP system experience
- FMCG experience (min 1yr)
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