Part-time Brand Strategist

1 month ago

London, Greater London, United Kingdom Ink - we are travel media Full time
Join Our Team as a Part-time Brand Strategist

Ink, the world's leading travel media company, is seeking a highly skilled Part-time Brand Strategist to join our team. As a key member of our team, you will be responsible for developing and implementing a comprehensive YouTube strategy to increase channel growth, engagement, viewers, subscribers, and traffic.

Key Responsibilities:

  • Develop and implement a content strategy and calendar for our YouTube channels
  • Oversee multiple YouTube channels and expand their reach and brand awareness
  • Manage audience and community engagement, including correspondence and moderation
  • Analyze data and metrics to track channel and content performance, identifying areas for improvement
  • Drive maintenance and optimization of content for better search and discovery on YouTube
  • Publish new videos on the channel and create the channel upload strategy, including thumbnail creation, keywording, and copywriting
  • Monitor and enforce channel community guidelines and policies
  • Assist in building the channel tone and identity
  • Ideate relevant content in line with current trends alongside creative teams

Requirements:

  • Experience of managing brand identities and channels on YouTube
  • Experience of growing YouTube channels previously
  • Understanding of how YouTube and video can work as part of a wider marketing strategy
  • Good knowledge of YouTube algorithms
  • Experience of working alongside video and social teams

What We Offer:

  • A collaborative and dynamic work environment
  • 25 Days Annual Leave
  • Ink Rewards via Reward Gateway
  • Competitive Pension Scheme
  • Cycle to work scheme
  • Season Ticket Loans
  • Free refreshments daily
  • Regular social events
  • Two wellbeing days per year

We are a company that values our employees' wellbeing and offers a range of benefits to support their physical and mental health. If you are a motivated and experienced professional looking for a new challenge, please apply for this exciting opportunity to join our team as a Part-time Brand Strategist.

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