CDP Data Analyst Position

4 weeks ago

London, Greater London, United Kingdom CMC Markets Full time

We're driving innovation in financial markets at CMC Markets, empowering individuals and businesses to take control of their financial futures.

Our team is dedicated to leveling up the financial markets, and we're searching for a skilled CDP Data Analyst to join our Marketing team.

This role is focused on managing and optimizing our Customer Data Platform to ensure accurate, accessible, and actionable customer data.

Key Responsibilities:

  • CDP Administration: Lead the administration and optimization of the Customer Data Platform, ensuring efficient data collection, storage, and accessibility.
  • Integration Expertise: Utilize experience with CDPs (e.g. mParticle, Segment) to manage the integration of various data sources, facilitating a seamless data ecosystem.
  • Data Governance: Implement and uphold data governance policies to ensure data quality, compliance, and security in line with industry standards.
  • Segmentation and Targeting: Leverage the CDP to develop customer segments and profiles, enabling precise targeting for marketing campaigns and personalized customer experiences.
  • Insights and Reporting: Create and manage insightful dashboards and reports to track customer behavior, campaign performance, and overall marketing effectiveness.
  • User Support and Training: Provide ongoing support and training for marketing team members on utilizing the CDP effectively.
  • Cross-Functional Collaboration: Collaborate with IT, data engineering, and other departments to understand and fulfill their data requirements.
  • Continuous Improvement: Stay informed about the latest trends and best practices related to CDPs, recommending enhancements to our data capabilities and systems.

Qualifications:

  • Bachelor's degree in Data Analytics, Marketing, Business, or a related field.
  • 2+ years of experience managing or analyzing data within a Customer Data Platform, preferably in financial services or marketing.
  • Experience working with CRM systems such as Braze, including campaign execution and customer journey mapping.
  • Strong proficiency in data management tools and technologies, including SQL and data visualization software.
  • Experience with data integration processes and a solid understanding of data governance best practices.
  • Excellent analytical skills with the ability to derive actionable insights from complex datasets.
  • Strong communication skills, capable of collaborating with technical and non-technical stakeholders.
  • Attention to detail and a strong problem-solving mindset.

Preferred Skills:

  • Familiarity with marketing automation tools and digital marketing strategies.
  • Understanding of customer segmentation and behavioral analysis.
  • Experience working in an Agile environment.

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