Campaign Director
3 weeks ago
SHEIN is a global online fashion and lifestyle retailer headquartered in Singapore. We remain committed to making the beauty of fashion accessible to all, promoting our industry-leading, on-demand production methodology for a smarter, future-ready industry.
The estimated salary for this role is between $120,000 and $180,000 per year, depending on location and experience.
Responsibilities- Brand Strategy:
- Develop and execute a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
- Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
- Monitor brand health, report back on brand performance and identify opportunities for improvement.
- Campaign Management:
- Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
- Collaborate with cross-functional teams (e.g. design, social, content, PR, performance, partnerships) to ensure seamless campaign execution across channels.
- Track short and long-term campaign performance and analyse key metrics to optimise future efforts.
- Media planning & buying
- Lead on briefing and developing media plans alongside internal teams and external media agency
- Provide rigour in challenging media plans for maximum reach, frequency and impact to drive results
- Develop integrated media plans including traditional media channels such as TV, OOH, Print and Radio as well as digital media and paid social
- Set up measurement frameworks in advance of campaigns to understand short and long-term success
- Creative and Content Creation:
- Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand
- Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
- Collaborate with talent, influencers and content creators to develop engaging content and partnerships that drive engagement and talkability.
- Agency management:
- Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs
- Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans
- Manage agency partners through production process maintaining high standards for world class creative and executional excellence
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