Chief Performance Strategist
4 weeks ago
**Company Overview:**
Betfair Gaming is a leading online gaming platform that offers a wide range of betting and gaming products, including sports betting, casino poker, and more. We pride ourselves on providing an exceptional gaming experience to our customers, leveraging cutting-edge technology and innovative strategies to stay ahead in the industry.
We are part of Flutter UK & Ireland, a division that operates four of the most popular and trusted brands in the market: Sky Betting and Gaming, Tombola, Betfair, and Paddy Power. Together, we offer market-leading entertainment to millions of customers every single week.
Our team is passionate about innovation and continuous improvement, always pushing the boundaries of what's possible in the gaming industry.
Salary: £80,000 - £120,000 per annum
**Job Description:**
We are seeking an experienced and strategic-minded Senior Performance Manager to join our dynamic team at Betfair Gaming. As a key member of our performance management team, you will be responsible for optimizing the performance of our gaming products, driving revenue growth, and enhancing the overall customer experience.
You will work closely with cross-functional teams, including Marketing, Product, and Customer Experience, to align performance objectives and drive initiatives that enhance the gaming experience.
Key Responsibilities:
- Develop and implement performance strategies to drive revenue growth and improve profitability across all gaming products.
- Analyze key performance metrics, including player acquisition, retention, lifetime value, and churn rate, to find opportunities for improvement.
- Collaborate with cross-functional teams to align performance objectives and drive initiatives that enhance the gaming experience.
- Utilize data-driven insights and market trends to identify new business opportunities and develop actionable strategies to capitalize on them.
- Lead A/B testing and experimentation initiatives to optimize gaming features, promotions, and user experiences.
- Monitor industry trends, competitor activities, and regulatory changes to inform strategic decision-making and maintain a competitive edge.
- Establish performance KPIs, track progress against goals, and provide regular reports and insights to senior management.
Requirements:
- Bachelor's degree or equivalent in Business, Marketing, Economics, or related field.
- Proven experience in performance management, preferably within the online gaming or betting industry.
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Proficiency in data analysis tools and platforms, such as Looker, Google Analytics, Tableau, or similar.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence partners at all levels.
- Strategic approach with a focus on innovation and continuous improvement.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Benefits:
- £1,000 learning fund
- Twice-yearly bonus (with part of it guaranteed)
- Unlimited holiday
- Pension contribution scheme
- Private healthcare
- Hybrid working
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
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