Head of Digital Strategy

22 hours ago


London, Greater London, United Kingdom Bark Global Limited Full time
Job Title: Head of Digital Strategy

Bark Global Limited is seeking an experienced Head of Digital Strategy to lead our affiliate and partnership marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive go-to-market strategy to acquire new affiliates and partnerships.

Key Responsibilities:
  • Support Senior Affiliate Manager with the long-term affiliate and partnership strategy for the UK and US/North American market.
  • Build and execute best-in-class go-to-market plans to acquire new affiliates and partnerships through research, referrals, networking, cold calling, data feeds, and emails.

Requirements:
  • Track record of building and scaling an affiliate and partnership program in the US/North American market.
  • Experience of working within a global marketing structure.
  • Strong understanding of digital channels and how customers interact with these through their purchase journeys.
  • Analytical skills: use of data-driven reports to spur coaching sessions and empower team members to take ownership of their opportunity pipelines. Understand pricing, margins, and discounting impacts.

Salary: £60,000 - £80,000 per annum, depending on experience. Benefits include flexible working policy, enhanced gym membership, and opportunities for career growth.

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