Chief Marketing Officer

7 hours ago


Glasgow, Glasgow City, United Kingdom Simple Online Healthcare Full time
About the Role

We're seeking a seasoned marketing leader to drive business growth through strategic performance marketing initiatives. As our Head of Performance Marketing, you'll be responsible for developing and executing high-impact strategies across digital channels, leveraging data analytics to inform decisions and optimise ROI.

This is an opportunity to make a real impact, leading a talented team and collaborating across departments to align marketing with broader business goals. You'll develop and implement a comprehensive performance marketing strategy, managing budgets across all digital channels to achieve efficient CAC and high ROI.

Key Responsibilities:

  • Analyse key metrics, including LTV/CAC ratios, using tools like Looker to improve performance and support strategic growth.
  • Lead, mentor, and expand the performance marketing team, fostering a high-performance culture.
  • Work with product, sales, and other teams to ensure marketing alignment with company goals.
  • Optimise automation and lead nurturing for enhanced engagement across email, content, and social channels.
What We're Looking For

We're looking for a candidate with extensive experience in digital marketing, a strong track record of scaling performance marketing, and a passion for driving business growth through data-driven insights.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Extensive experience in digital marketing, with a number of years in a leadership role in performance marketing.
  • Proven success in achieving significant ROI through performance marketing efforts.
Salary and Benefits

We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience, as well as a comprehensive benefits package, including health insurance, retirement plan, and generous PTO policy.

Additional Perks:

  • Hybrid working arrangement, allowing for flexible work from home options.
  • Professional development opportunities, including training and conference attendance.
  • Relaxed dress code and a fun, collaborative work environment.


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