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Digital Marketing Specialist

4 weeks ago

Feltham, Greater London, United Kingdom SAP Full time

Drive Digital Growth in EMEA SMB

SAP Concur is seeking a talented Marketing Executive to lead the EMEA SMB new business marketing plan. This role will focus on growing awareness, driving engagement, and demand across multiple digital channels, including paid social, display, email, and website management.

Key Responsibilities:

  • Develop and execute digital marketing programs in collaboration with the new business team, global digital team, and content teams.
  • Support the implementation of the EMEA website strategy and associated analysis to drive optimisation.
  • Optimise the buying experience across digital channels, including web, display, and paid social.
  • Monitor, analyse, report, and optimise campaign performance against in-platform metrics and pipeline goals.
  • Support wider field marketing programs as necessary.

Requirements:

  • Minimum of 2 years' experience working in a digital marketing role.
  • Strong knowledge of digital marketing platforms and principles, including social, display, email, SEO, PPC, website CMS, and analytics.
  • Exceptional communicator with strong collaboration skills.
  • Action orientated with a focus on driving results.

About SAP Concur

SAP Concur is a leading provider of cloud-based spend management solutions. Our company culture is focused on helping our employees enable innovation by building breakthroughs together.