Digital Media Specialist
4 days ago
About the Role:
We are seeking a highly skilled Paid Media Executive to join our growing marketing department. As a Paid Media Executive, you will be responsible for leading all things digital media; Google, Bing, LinkedIn, Facebook, Instagram, Twitter and Display.
You will drive PPC growth, create lead generation and remarketing campaigns, and manage media spend. You will work closely with our design teams and campaign delivery teams to execute well-targeted and creative campaigns to meet our business objectives.
You will constantly analyse performance in order to gain insights and report back to Brand Campaign Managers, working with them to forecast and adapting media strategies accordingly.
Key Responsibilities:
- Drive PPC growth and create lead generation and remarketing campaigns
- Manage media spend and work with design teams to execute well-targeted campaigns
- Analyse performance data and report back to Brand Campaign Managers
- Work with Brand Campaign Managers to forecast and adapt media strategies
About You:
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years' experience in a similar role with a strong performance track record
- Excellent knowledge and proven experience of paid media channels and platforms
- Keen problem solver with a creative approach to identifying target audiences and developing engaging campaigns
- Data-driven and highly analytical with experience using analytics tools to track campaign performance
- Exceptional written and verbal communication
- Energy and enthusiasm to progress in a continually growing business
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