Marketing Executive
4 days ago
This is an exciting opportunity for a marketing professional to join Ronald James Ltd., a company within the motor industry. Their main aim is to deliver high-quality products tailored to meet the needs of businesses across various sectors.
You will support sales activity in generating leads and maximising opportunities to communicate with new and existing customers. They are looking for an experienced marketing professional with a strong product marketing background.
Key Responsibilities:
- Develop and execute marketing campaigns across various channels, including digital, print, and events, to promote products and services.
- Utilise Customer Relationship Management (CRM) software to enhance customer engagement and retention.
- Create and maintain marketing materials, ensuring consistency in brand messaging and visuals.
- Support product marketing by developing product documents and specification sheets.
- Plan and coordinate company participation in events and exhibitions to showcase products and services.
- Ensure all event activities align with marketing objectives and brand guidelines.
- Manage and optimise the company's websites to improve user experience and search engine rankings.
- Monitor and analyse statistics to measure campaign effectiveness and optimise performance.
- Develop and manage email marketing campaigns to increase customer engagement and conversions.
- Lead digital marketing efforts, including online display advertising.
- Implement Search Engine Optimisation (SEO) strategies to improve organic search rankings.
- Manage Pay-Per-Click (PPC) campaigns to drive targeted traffic and maximise return on investment.
- Ensure all necessary marketing collateral is accurate, up-to-date, and meets brand guidelines.
Requirements:
- Qualification in Marketing, Business, or a related field.
- Minimum of 3 years in a similar marketing role.
- Marketing principles and practices.
- Website content management and optimisation.
- CRM software such as SalesForce, HubSpot, or Monday.com.
- PPC.
- SEO.
- Web analytics.
- Email marketing tools.
- Proficiency in Microsoft Office Suites.
- Strong organisational and project management ability.
- Creative thinking and problem-solving abilities.
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