Product Marketing Strategist

2 weeks ago

London, Greater London, United Kingdom Plentific GmbH Full time

We are Plentific GmbH, a pioneering real estate technology company seeking an ambitious Product Marketing Lead to join our dynamic team. Located in London, Germany, and North America, we are dedicated to helping housing providers digitize their supply chain and property operations.

As a B2B SaaS company, we leverage our award-winning platform to streamline operations, unlock revenue, increase tenant satisfaction, and ensure compliance. Our commitment to innovation has earned us recognition from industry leaders, including A/O PropTech, Highland Europe, Mubadala, RXR Digital Ventures, and Target Global.

We prioritize building stronger communities where people can thrive. Our ESG Retrofit Centre of Excellence supports decarbonization efforts, and the Women's Trade Network champions diversity across the sector.

The successful candidate will develop and execute go-to-market strategies for our suite of products, directly impacting revenue growth and creating lasting value for clients. Key responsibilities include:

  • Crafting compelling product positioning, messaging, and value propositions tailored to key market segments
  • Collaborating with the marketing team to drive product awareness, adoption, and retention
  • Conducting market and customer research to inform product positioning and marketing strategies
  • Analyzing and reporting on campaign effectiveness, making data-driven recommendations for improvement
  • Acting as a product evangelist, providing training and support to internal teams and external stakeholders

We offer a competitive compensation package, estimated at £80,000 per annum, along with benefits including 25 days annual holiday, flexible working environment, private healthcare, and enhanced parental leave.

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