Marketing Data Insights Specialist

1 week ago

Manchester, New Hampshire, United Kingdom Airtime Full time
About the Role

We are seeking a highly analytical and detail-oriented Marketing Data Analyst to join our team at Airtime. As a key member of our marketing team, you will play a crucial role in supporting our efforts to effectively reach our members through a mix of email, SMS, and push notifications.

Key Responsibilities
  • Analyse marketing campaign performance across email, SMS, and push notification channels to identify trends and areas for improvement.
  • Develop and produce high-quality, data-driven reports and dashboards that provide insights into member behaviour, campaign effectiveness, and overall marketing performance.
  • Use data storytelling to communicate findings to key stakeholders both internally and externally on the value and impact of our marketing.
  • Develop a deep understanding of our app and technology to effectively understand new ways of segmenting and targeting our members with the most relevant communications.
  • Be proactive, understand member behaviour, and be curious around how different campaigns are performing - and formulate ways to optimise consistently.
  • Conduct in-depth research on industry trends, market dynamics, and competitor activities to support the development of targeted marketing campaigns.
  • Collaborate with the marketing team to design and implement A/B tests, multivariate tests, and other experiments to optimise campaigns and drive member engagement.
Requirements
  • 2+ years of experience in a data analysis role, preferably in a marketing environment.
  • Strong analytical and problem-solving skills with the ability to understand large, complex data sets.
  • Excellent communication and presentation skills with the ability to convey technical information to non-technical stakeholders.
  • Proficiency in SQL and Excel, and experience working with data visualisation tools.
  • Strong attention to detail with the ability to prioritise and manage multiple tasks simultaneously.
  • Proficiency with marketing automation platforms such as Exponea and familiarity with CRM systems in general.
  • Experience in analysing digital marketing channels, including email, SMS, and push notifications.
  • Strong written and verbal communication skills to present data insights in a clear and compelling manner.
  • Able to commute to our Manchester office twice per week.
Employee Benefits
  • Share options.
  • 23 days annual leave, plus one for each year served (capped at 26).
  • Birthday leave.
  • Learning & development budget / time allocation.
  • Flexible start & finish hours 06:30 - 10:30am.
  • Life assurance at 5x salary.
  • Health cash plan.
  • Virtual GP appointments for you and your family.
  • 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
  • Private Medical Insurance.
  • Hybrid working between home and office.
  • City centre location with brand new fit out (when in the office).
  • Buy a holiday scheme.
  • Charity day.
  • Charity contribution.
  • Professional accreditation funding.
  • Enhanced Maternity, Paternity & Adoption leave pay.

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