Digital Marketing Specialist
3 weeks ago
We are seeking a highly skilled and motivated Marketing Executive to join our team at ARTHOUSE Unlimited. As a key member of our marketing team, you will be responsible for developing and implementing digital marketing campaigns to increase brand awareness and drive sales of our artists' work.
Key Responsibilities:- Develop and implement digital marketing campaigns across online and offline channels to increase brand awareness and drive sales.
- Create and manage content for marketing channels such as social media posts and website content to engage with our audience and build brand loyalty.
- Coordinate with designers to create compelling and visually appealing digital assets and brand asset libraries to enhance our brand identity.
- Monitor and analyze the performance of our website and marketing campaigns to identify areas for improvement and optimize our marketing strategy.
- Manage social media platforms and engage with followers to build brand loyalty and increase our online presence.
- Identify and implement opportunities for SEO growth, including reviewing and ensuring our website adheres to best practice.
- Coordinate with external agencies to execute digital marketing initiatives such as online advertising and retargeting campaigns to reach our target audience.
- Conduct market research to identify trends, competitor activities, and customer preferences to inform our marketing strategy.
- Attend and work at trade shows as and when required to support our Trade Sales Team.
- A strong understanding of and connection with ARTHOUSE Unlimited.
- Minimum 2 years proven experience as a Marketing Executive in a B2C environment, with retail experience a plus.
- Experience of working or volunteering in the charity sector also a plus.
- Keen interest and experience in digital marketing tools and techniques.
- Experience with Content Management Systems (CMS) essential, with Shopify preferred.
- Strong analytical skills and data-driven thinking, with experience of GA4 and Shopify Reports a plus.
- Excellent communication and copywriting skills.
- Strong creative outlook, with excellent presentation skills and working knowledge of Adobe Suite (Canva a plus).
- Experience of email campaign tools a must, with Mailchimp and/or Klayvio preferred.
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
- Experience setting up and managing Google and Meta adverts a plus.
- Full Time role, office based, location Godalming, Surrey, UK.
- Benefits include 25 days holiday plus Bank Holidays, Contributory Pension, Health Care package, Staff Discounts.
- Salary range £25-£28k dependent on experience.
- Reports into Marketing Manager.
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