Assistant eCommerce Manager
7 days ago
A fantastic opportunity has arisen for a Pet Health eCommerce Specialist to join our team at Pharmacy 2U Limited. In this role, you will be responsible for defining, setting up and executing best-in-class web product merchandising across our pet health categories on the BigCommerce platform.
You will work closely with commercial teams to ensure all product ranges are available to our customers and collaborate with digital marketing teams to improve landing page conversion and efficiency of marketing spend. Additionally, you will identify and implement cross and upsell programmes, using sales and behavioural data, and manage and publish content updates to support promotions, events or campaigns.
To succeed in this role, you will require proven proficiency in maximising BigCommerce functionalities for effective merchandising, web/digital merchandising expertise in a retail environment, and commercial acumen. Experience with BigCommerce platform and content management systems, Google Analytics, and Adobe CS would be advantageous.
Job Summary
The successful candidate will have a strong understanding of ecommerce platforms, particularly BigCommerce, and experience in web merchandising. They will be able to work effectively in a fast-paced environment, prioritise tasks, and meet deadlines. The ideal candidate will have a degree in a related field, such as marketing or commerce, and be comfortable working in a team environment.
Key Responsibilities
- Define, set up and execute best-in-class web product merchandising across our pet health categories on the Big Commerce platform
- Set-up the website taxonomy and search features and Set-up all products with the relevant product and attribute data
- Identify and implement cross and upsell programmes, using sales and behavioural data
- Working with the commercial teams to ensure all product ranges are available to our customer
- Working with digital marketing teams to improve the landing page conversion and efficiency of marketing spend
- Identify opportunities to improve the key ecommerce metrics i.e. add to basket, conversion, cross-sell participation, onsite search, checkout success/abandonment
- Identify experience improvement in the customer journey throughout our sites i.e. content, UX/UI, features to drive sales
- Manage and publish content updates (banners, images, copy, videos) to support promotions, events or campaigns
- Assist the wider team to undertake Keyword, competitor, and content research
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