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Product Copywriter

2 months ago


York, York City, United Kingdom Pavers Shoes Full time
About the Role

We are seeking a skilled Product & SEO Copywriter to join our Head Office Brand Marketing Team in York, Northminster Business Park, on a full-time permanent basis.

Key Responsibilities
  • Develop engaging copy that reflects the brand and our customer, working closely with the buying, merchandising, trading, and marketing teams.
  • Utilize the latest AI copywriting tools to increase productivity and ensure brand consistency across all channels.
  • Conduct keyword research and apply SEO best practices to inform content while maintaining brand tone of voice.
  • Apply copywriting skills to product naming, messaging strategy, campaign messaging, web copy, and email.
  • Own and maintain ChatGPT for both brands, evolving the channels through prompts to ensure on-brand content.
Requirements
  • A minimum of 2 years product copywriting experience, ideally in Fashion, beauty, or lifestyle sectors, freelance or in-house.
  • Experience using AI tools to develop brand tone of voice.
  • Blog writing for SEO.
  • Strong understanding and usage of SEO, plus keyword research experience.
  • Excellent communicator.
Bonus & Benefits
  • £25,000 to £30,000 per annum dependent on experience.
  • Generous Staff Discount.
  • Free on-site parking.
  • Holiday Entitlement (Increases with service).
  • Company Contribution Pension.
  • Access to RetailTRUST (Wellbeing Support).
  • Access to RetailCURE (Financial Support).
  • Discretionary Bonus.
  • Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme.