Digital Marketing Manager

4 days ago


Hull, Kingston upon Hull, United Kingdom ALEXANDER JAMES RECRUITMENT LTD Full time
Digital Marketing Role in East Yorkshire

We are pleased to be working with a growing, family owned and well-established manufacturer and supplier of excavation, telehandling and building equipment. As part of their growth, they are currently seeking a Digital Marketing Manager to join their team in East Yorkshire to manage and optimise large-scale paid advertising campaigns in the UK and US Markets.

The role involves developing and implementing effective strategies to maximise return on ad spend (ROAS) across Google and Meta. Ensuring that the Google Ads and Meta accounts are set up correctly and using best practice is also key. Continuously monitoring and adjusting campaigns to improve performance and ROI is crucial for this position.

Key responsibilities include:

  • Developing and implementing comprehensive ad strategies across multiple channels.
  • Overseeing and optimising shopping feeds in Google Merchant Centre.
  • Create comprehensive and insightful reports demonstrating account health and return on investment (ROI) for presentation to the Marketing Manager and Directors.
  • Monitor and analyse campaign performance data to provide actionable insights and recommendations.

Estimated salary: £40,000 - £60,000 per annum, depending on experience.



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