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Senior Finance Analyst
1 month ago
At Gousto, we're seeking a highly skilled Senior Commercial Finance Analyst to join our growing Finance team. As a key member of our Activate tribe, you'll play a vital role in driving high-value sign-ups and long-term brand awareness through effective allocation of spend.
Key Responsibilities:
- Develop media investment cases to optimise total media spend, balance brand vs acquisition, and channel mix, and prepare ROI calculations to support investment asks.
- Evaluate the profitability of new marketing channel tests and partnerships, and make recommendations on which to pursue longer term.
- Own the financial value of our Refer A Friend programme, working with marketing to test, learn, and prioritise initiatives that will drive the most commercial value.
- Financially model the topline & marketing P&L impact of cross-tribe sign-up driving initiatives.
- Model the financial impact of different acquisition discount strategies to optimise for changing business priorities.
- Support Activate Tech squads to meet their Objectives & Key Results (OKRs) through regular performance tracking, reporting, and financialisation of key metrics.
- Liaise with the Activate Finance Analyst and Senior Trading Manager to ensure that all impacts of initiatives are captured in the orders model and marketing cost forecasts.
- Work regularly with Activate business partners to ensure that all risks and opportunities are captured, financialised, and kept up to date.
Requirements:
- Studying towards a finance qualification (CIMA/ACCA/ACA)
- Successful, proven experience in a similar finance, trading or analytics role
- Strong Excel and/or G Suite skills, including financial modelling
- Strong commercial and analytical mindset, which supports you in prioritising your work, as well as prioritising what's right for our customers
- Excellent communicator, with the ability to succinctly summarise complex financial information in an easy-to-understand manner for stakeholders of any level/function
Nice to haves:
- Experience using SQL, BI tools and large datasets
- Experience business partnering a Trading or Marketing function
- Experience working in a subscription-based business
