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Marketing Director

2 months ago

Coventry, Coventry, United Kingdom ROSE & YOUNG RECRUITMENT LTD Full time
Job Description

Job Title: Marketing Manager

Company: ROSE & YOUNG RECRUITMENT LTD

Job Summary

We are seeking an experienced Marketing Manager to lead our brand development and key marketing activities. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and customer acquisition.

Key Responsibilities
  • Brand Positioning: Lead the development and implementation of our brand positioning strategy, working closely with the leadership team to acquire new customers and increase share of wallet with existing customers.
  • Marketing Planning: Develop and execute a comprehensive marketing plan, including direct mail, email, PR, brochures, POS, social media, and website, to ensure alignment with business goals and objectives.
  • Third-Party Management: Manage third-party providers and ensure agreements and cost management tools are in place to deliver excellent service levels and value.
  • Marketing Performance Monitoring: Monitor and report on marketing performance, tracking key performance indicators (KPIs) and metrics to inform business decisions.
  • Campaign Management: Oversee the planning, development, and execution of marketing campaigns across various channels, ensuring timely delivery, budget management, and performance metrics.
  • Team Leadership: Lead and coordinate the marketing team, supervising, mentoring, and providing direction to enhance team productivity and creativity.
  • Customer Partnerships: Partner with the sales team to deliver the customer plan, developing bespoke approaches to key national customer bases.
  • Website Development: Lead the development and maintenance of our website, ensuring an ongoing development plan to deliver the customer proposition through product offer, service support, advice, and innovation.
Requirements
  • Education: Educated to A Level or ideally degree level with a relevant degree or professional qualifications.
  • Experience: 5 years' experience as a Marketing Manager, with a proven track record of supporting growth within a business.
  • Skills: Experience of managing budgets, inline marketing development, and customer insight development.