Digital Media Planner

6 days ago

Manchester, United Kingdom Dentsu Full time
Job Description:

Introduction:

Dentsu is a leading global business consulting and marketing services company. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of driving business growth and innovation for its clients. Dentsu delivers end-to-end business transformation solutions by integrating its services across Media, CXM, and Creative, while its business transformation mindset pushes the boundaries of growth and sustainability for brands, people, and society.

Amplifi is the media investment arm of Dentsu Aegis Network. It is essential that we are agile, pioneering, and collaborative to ensure we deliver innovative and strategic thinking while maintaining commerciality.

We're hiring for a Digital Marketing Executive to join our Media Innovation & Activation team in a global location.

Purpose of the Role:

As a Digital Marketing Executive, you'll support the account manager in the efficient and accurate planning and execution of online display campaigns while developing your knowledge in all aspects of digital planning from initial strategy stage through to activation.

You will implement and execute all aspects of Display campaign planning with a high degree of accuracy, in line with the agreed strategy, to maintain, develop, and exceed client performance targets. Applying a basic level of digital strategy in all planning solutions, with guidance from senior team members.

Key Responsibilities:
  • Proactively source and suggest digital planning opportunities for clients, providing rationale to justify your recommendations, including supporting evidence.
  • Produce digital rationale documents explaining the choice of media selection, phasing, and device.
  • Make recommendations for the most appropriate attribution models, demonstrating the ability to proactively explain the role of digital as part of a broader campaign mix.
  • Be proactive in seeking industry updates to demonstrate knowledge of the digital marketplace.
  • Attend briefing meetings with clients and the client service colleagues, assessing the quality of briefing information and taking the lead in approaching client service teams with concerns and potential solutions.
  • Utilize all relevant digital planning systems and tools, including Comscore, Nielsen, Hitwise, and Google Analytics.
Qualifications + Skills:
  • Experience from a media background with knowledge and understanding of digital and publisher campaigns.
  • Hands-on in proactively solving problems and interpreting data with a good knowledge of MS Office Suite, particularly Microsoft Excel.
  • Proactively driven in your own development and in raising your commercial awareness of the industry within channel specialization.
  • Experience of media planning is preferable, and knowledge of industry tools such as CCS, Hitwise, Comscore, iAnalyse, and DCM would be beneficial but not essential.
What We Offer:

This is a permanent role and can be based in a global location, operating under flexible working arrangements. The team are typically in the office once a week, every Thursday. As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation, which, in turn, generates better outcomes for our people, partners, and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds, and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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