Digital Engagement Lead for Animal Welfare

3 weeks ago

London, Greater London, United Kingdom Blue Cross For Pets Full time

About the Role

Blue Cross For Pets is seeking a skilled Digital Engagement Manager to lead our social media strategy, creating engaging content that drives awareness, fosters community, and helps us make a meaningful impact on the lives of pets.

This is a 12-month fixed-term contract, providing an exciting opportunity to make a significant impact while covering maternity leave. You will track key performance metrics, identify trends, and optimise our approach to ensure we deliver for our audience and Blue Cross.

You'll collaborate closely with internal teams across Blue Cross to ensure social media efforts are integrated with our broader communications strategy. Your role will include managing a talented social media team, external partners, and working across departments to deliver campaigns that increase engagement, build our community, and promote Blue Cross's mission.

Key Responsibilities

  • Develop and execute a comprehensive social media strategy to build brand awareness, drive engagement, and encourage action.
  • Oversee the development and execution of engaging content across all social media platforms, working closely with internal teams to scope, plan, and deliver content that aligns with Blue Cross's mission and encourages audience participation.
  • Lead and manage a team of social media specialists, ensuring high-quality content and campaign delivery.
  • Use social media analytics tools to track performance, understand audience behaviours, and generate actionable insights to refine our content strategy and enhance engagement across all channels.
  • Utilise content creation tools to produce eye-catching social media visuals that encourage interaction and increase engagement.
  • Develop and share best practices across Blue Cross, providing training to teams to improve their social media skills and enhance overall digital engagement.
  • Monitor social media for potential issues and collaborate with senior management to ensure prompt and effective responses, maintaining a positive brand image and safeguarding Blue Cross's reputation.

About You

You'll have extensive experience in managing social media accounts for businesses or non-profits, including community management, content creation, and campaign execution. You are a creative thinker with the ability to deliver social media strategies that align with organisational goals and inspire your audience to take action.

You will be confident using social media analytics tools like Sprout Social to analyse trends, performance, and user engagement, and you will be proficient in content creation tools like Canva to develop engaging social media assets. You'll be driven by data and insights, and motivated to continuously improve Blue Cross's online presence.

Essential Qualifications, Skills, and Experience

  • Substantial experience managing social media accounts for businesses or non-profits including community management, content creation, and moderation.
  • Experience monitoring, analysing and reporting on social media performance, and using insights to optimise activities.
  • Good organisational and project management skills.
  • Strong line management skills with the ability to lead and inspire a team.

Benefits

  • A competitive salary of £43,954 per year.
  • Pension scheme with enhanced employer contribution.
  • Life assurance.
  • Unlimited access to an employee assistance programme.
  • Programmes for physical and mental wellbeing support.
  • Free access to GP via MetLife.
  • Recognition scheme.
  • Annual volunteer days.
  • Claim for professional fees.
  • Charity worker discounts across a variety of retailers.

Why Work for Us?

At Blue Cross For Pets, we're passionate about improving the lives of pets and people in need. We offer a range of benefits and opportunities to help you grow both personally and professionally.

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