Digital Analytics Specialist

4 weeks ago

Milton Keynes, Milton Keynes, United Kingdom In Technology Group Full time

About In Technology Group

In Technology Group is an exciting and growing online marketing company that works with large, well-known brands and global companies, providing technical digital marketing to recruitment and HR departments. We help our clients promote their careers and company in the highly competitive candidate and recruitment market.

Our Services

  • We provide services including online research, SEO, PPC & media planning, analytics, web development, video production, social media, and training.

The Role

We are looking for a Digital Analytics Executive to join our growing team. As a Digital Analytics Executive, you will work with our Technical Director and Head of Insight to provide technical expertise on web analytics implementations, tracking, and reporting.

Key Responsibilities

  • Plan and implement events on careers websites using Google Tag Manager, GA4, and other analytics providers.
  • Merge data from multiple sources into one dashboard using tools such as BigQuery and Looker Studio.
  • Investigate and solve problems with data collection, e.g. incorrect cookie policies, large spikes in unexpected traffic, or misfiring conversion pixels.

Requirements

  • You will have experience in the digital marketing landscape and the collection and processing of web analytics data.
  • You will be comfortable working with Google Tag Manager, Google Analytics 4, Microsoft Excel, Power BI, Tableau, or Looker.
  • You will be comfortable working with, or willing to learn, Google BigQuery, Google Data Studio / Looker Studio, HTML & CSS, and JavaScript.

What We Offer

Our offices are in the centre of Woking - two minutes from the train station, 5 minutes from the newly developed Woking town centre, and 25 minutes from central London. You would be expected to work in the office one day per week in order to collaborate with the team on your tasks and projects.

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