Strategic Marketing Director

Job Title: Strategic Marketing Director - Driving Business Growth in East Anglia

Salary: £40,000 - £60,000 per annum

Company Overview

A1 Personnel Employment Agency Limited is a reputable recruitment agency seeking an experienced Marketing Manager to lead our marketing strategy and drive business growth. As a key member of our team, you will be responsible for enhancing brand visibility, generating leads, and supporting the sales team through various digital and traditional marketing initiatives.

Key Responsibilities

• Marketing Strategy: Design, develop, and deliver an integrated marketing strategy aligned with business goals.
• Content Creation: Collaborate with external marketing agencies to create engaging content for websites, social media, email campaigns, and brochures.
• Digital Marketing: Oversee digital marketing efforts, including SEO, PPC, and social media management, ensuring high performance and consistent delivery.
• Lead Generation: Develop and implement lead generation strategies that support the sales team and enhance the sales pipeline.
• Brand Management: Maintain consistent design and communication of brand messaging across all channels.
• Event Management: Organize and manage company events, trade shows, and exhibitions, ensuring professional and effective delivery.
• Collaboration: Work with the sales team to align marketing activities with business development goals, supporting successful lead nurturing and conversion.
• Agency and Supplier Management: Manage relationships with external agencies, designers, and other third-party providers to ensure smooth delivery of marketing materials.
• Reporting and Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns, providing recommendations for continuous improvement.

Required Skills and Qualifications

• Minimum 3 years of experience in marketing, preferably in the construction or building materials industry.
• Strong understanding of digital marketing channels (SEO, PPC, email marketing).
• Experience with CRM systems and marketing automation tools.
• Creative mindset with an eye for design and branding.
• Excellent written and verbal communication skills.
• Data-driven decision-making with strong analytical abilities.
• Proficiency in software such as Google Analytics, Adobe Creative Suite, and HubSpot.

Benefits

We offer a competitive salary and benefits package, along with opportunities for career growth and development. If you are a motivated and results-oriented Marketing Manager looking to make a significant impact, please submit your application.

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