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Demand Generation Specialist
2 months ago
We are seeking a highly skilled Demand Generation Manager to join our team at ADLIB Recruitment. As a key member of our marketing team, you will be responsible for developing and executing multi-channel demand generation campaigns that drive business growth and revenue.
Key Responsibilities:- Develop and execute demand generation campaigns across multiple channels, including content marketing, webinars, email marketing, social media, and paid advertising.
- Utilize Hubspot to build and maintain a lead scoring framework, identifying high-quality leads for sales follow-up.
- Create and produce high-quality marketing content addressing prospects' and customers' pain points.
- Conduct A/B tests and analyze campaign performance to make data-driven improvements.
- Manage online marketing channels, including SEO, PPC, email marketing, and social media, optimizing for maximum reach and conversion.
- Set campaign KPIs, analyze marketing data, and report on MQLs, SQLs, and pipeline contributions.
- Bachelor's Degree in Marketing, Communications, or a related field.
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
- Strong analytical skills and experience using data to inform decision-making and strategy development.
- Comprehensive benefits package including healthcare and private medical insurance.
- 27 days holiday (increasing to 30 days with the option to buy/sell up to 3 days).
- Support with cost of living through vouchers and discounts on leisure, retail, and travel.
- Work-life balance initiatives.
- Opportunities for career advancement in a dynamic, people-first culture.
