Marketing Graphic Designer

3 weeks ago

London, Greater London, United Kingdom GlobalData Full time

Job Title: Marketing Graphic Designer

Job Summary:

We are seeking a skilled Marketing Graphic Designer to join our team at GlobalData. As a Marketing Graphic Designer, you will play a pivotal role in the creation and delivery of marketing campaigns to support our ambitious AI growth and brand positioning goals.

Key Responsibilities:

  • Design engaging multi-channel content for our website, social media, email, marketing collateral, webinars, and event branding to elevate product marketing and thought leadership campaigns.
  • Develop different types of content for the full breadth of campaigns, including animated product videos and demos, social media adverts, GIFs, email imagery, iconography, branded merchandise, digital advertising, and more.
  • Effectively present design reasoning, decisions, and results to senior stakeholders and management across the business.
  • Conduct A/B testing and monitor success of designs to understand the effectiveness of your work and identify areas for improvement.
  • Work with the Content Marketing Executive to analyze the success of all content and campaigns to inform decisions about future campaigns and designs.
  • Develop and defend our brand's visual identity to drive new brand direction and enhance marketing strategies.
  • Conduct competitor research to identify new ways to present our brand, and drive leads and demand.
  • Work closely with the Marketing Director to develop strategies by presenting new ideas and inspiration for design types and tactics.
  • Build and maintain design plans and calendars to keep up with campaign delivery and forward plan effectively.

Requirements:

  • Strong skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro or equivalent).
  • Good video editing and animation/motion graphic skills.
  • Strong sense of design principles, typography, and layout.
  • An understanding of how design impacts marketing success.
  • Graphic design degree or equivalent qualifications/experience.
  • Minimum 3 years' experience in a Graphic Designer role, preferably working with a Marketing team.
  • Excellent communication and ability to articulate the thought process behind your design decisions to senior management.

About Us:

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. We believe in the power of collaboration and operate as a single company, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers globally.

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