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Brand and Marketing Strategist

2 months ago

Manchester, United Kingdom My Product Path Full time
Job Description

Brand and Marketing Manager

Remote Opportunity

£50,000

Flexible Work Arrangement

My Product Path, a leading travel technology company, is seeking a seasoned marketing professional to spearhead the development of our brand and marketing strategy.

This is an exceptional opportunity for a self-motivated and innovative marketing leader to join our team and make a significant impact on our business.

  • Develop and execute comprehensive marketing campaigns across various channels, including digital and social media, to drive brand awareness and customer engagement.
  • Conduct market research and competitor analysis to stay ahead of industry trends and customer needs.
  • Collaborate with cross-functional teams, such as product development, sales, and creative, to ensure marketing initiatives are aligned with our business goals.
  • Monitor and analyze campaign performance, making data-driven decisions to optimize results and meet key performance indicators.
  • Manage marketing budgets to maximize return on investment and achieve revenue targets.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in marketing.
  • Oversee the development and implementation of our brand strategy, ensuring consistency across all marketing channels.

About You:

  • Proven experience in marketing and brand development, preferably in the travel or technology industry.
  • Strong understanding of various marketing channels and strategies, with a focus on digital marketing.
  • Excellent project management, communication, and decision-making skills.
  • Proficiency in marketing analytics tools and performance metrics.
  • Experience working with external agencies to deliver campaigns and creative assets.